Wednesday, December 29, 2010
Saturday, November 20, 2010
#SFN10
It really was though. Airports are usually such depersonalized spaces: you're surrounded by thousands of people shuffling brusquely along in their own worlds, too worried about their own travel plans and schedule to waste time interacting with others. Understandable. Still, it was nice to look around and be able to connect with these complete strangers without saying a word: I knew why they were here and where they were going. It felt like we were all part of some secret club except instead of a complicated handshake, membership is demonstrated with long, awkwardly shaped luggage (even though technically I didn't have one. Boo. Joined my lab too late to be included in the abstract submission. But hey, I could still appreciate the unspoken bond.)
Touched down on Golden ground and had our spirits instantly lifted. How can you not smile at such a gorgeous state? We took shuttles provided by the conference to our hotel and were welcomed by this view. Immediately made a pact with my roommate to miss our returning flight and become bums on some, any, street corner of this beautiful city. But enough about our plans for umbrella tent shelters- IT'S TIME FOR #CONFERENCEBANTER.
View from our hotel room. Rockstar. |
Poster of the day: "An fMRI Study of Two Brain Interaction Using a Novel Dual-Head MRI Coil System" That's right, you heard (/read) correctly- a dual head coil. The ability to scan two people's brains simultaneously opens up a new dimension of social neuroscience research. Assuming you have two verrrry small people that are comfortable hanging out in an enclosed space for the duration of the study and you're not particularly interested in the visual cortex- the possibilities are endless!
How about instead of asking me what I'm supposed to do with a handful of eppendorf tubes you ask yourself what CAN'T you do? eh?
Poster of the Day: "Atypical Thalamocortical Connectivity in ADHD Youth" Theoretically, when we're not actively engaged in a particular task, our brain runs on a functionally connected network of brain regions, nominally, the default mode network. Looking at differences in activation between ADHD youth and control youth can help us understand what is going on when people's minds wander. Which, if the way I write is any indication, is something I'm INTENSELY interested in.
Eeeeeeeeee! |
That is all.
So this reminds me of a good point about social media: not everyone uses this platform to have narcissistic conversations with total strangers about the everyday minutiae of their lives: sometimes Twitter is actually useful. Case in point, if @BrainCatalog hadn't started following my account, the chances of me seeing their booth in the sea of vendors would have slim to none. And that would have been tragic. In a nutshell, they're creating a GoogleEarth-esque application that allows you to browse through mouse brain terrain. The exciting potential of this technology is tangible- can't wait to see where it takes us in the next few years. You can read more in the NYTimes or watch their intro video:
Poster of the day: Uhm, that one. "A Remarkable Increase of Visual and Mental imagery Following Ayahuasca Ingestion: An fMRI study" While I'm still very curious how they're explaining away the fact that an MRI machine overwhelms even the most sober of participants with booming, unsettling sounds and overloading the senses of someone on psychedelics is INFINITELY different than using the same environment with a control subject... this still wins the My Favorite Poster Ever Award (prestigious, I know). They interpreted their results to mean that more activation in areas typically associated with memory, vision and intention shows that using hallucinogenics affects our perception and separation of real life and our internal mental environment. A small step toward exploring reality perception and consciousness but a friggin' LEAP toward making psychedelic research a respected branch of neuroscience.
And it's about time.
(Randall Munroe, you're not helping. Even if we were all thinking it.)
(Almost) last but (certainly) not least:
Check out my lab buddies' sweet posters!
B. KING-CASAS et. al. The neurobiology of diffusion of responsibility in social dilemmas
S. BOUCHER et. al. Affective phenotypes exhibit distinct neural response magnitude and duration to emotional sounds
J. EISEMAN et. al. Neural substrates of interpersonal function in post-traumatic stress disorder
G. CHRISTOPOULOS et. al. Behavioral and neuronal mechanisms underlying reinforcement learning of social stimuli
L. LINDSEY et. al. Neural substrates of drug use, craving, and executive control in cocaine users
K. MCCURRY et. al. Neural correlates of aggression in cocaine dependent individuals
D. TANKERSLEY et. al. Reward and punishment learning associated with differential response to positive and negative prediction errors in stimulant-dependent subjects
** I actually need to go through and fix the links so they redirect to the SFN website, but for now this'll do**
Much love for the CKC Lab :)
Some parting thoughts: In the end, I'm very grateful for having the opportunity to attend this year's conference. It was a learning experience on many different levels and definitely makes me appreciate academia just that much more. Thanks to everyone who came to present their research and share their positive energy with the rest of us. Also, a special 'thank you' goes out to SFNPosterFace.com for access to the abstracts and entertaining us with their super creative Lady GABA- Posterface parody.
"When it's cor-ti-cal / If it isn't rough it isn't fun" ...Truth. |
See everyone next year!
Sunday, October 31, 2010
It always had to go this way.
Also see: What Did My Lover Say (It Always Had to Go This Way)
Well, that or channel the flood o' feelings into a Wikipedia binge...
Thursday, October 28, 2010
Science is art, art science
Wednesday, October 27, 2010
Ozzy Osbourne Gets His Genetic Code Sequenced
Friday, October 15, 2010
sup SAN FRAN CISCO
Thursday, October 14, 2010
It's phony goddamnit...but mysto...
There is also a lot about games. The straight world outside, it seems, is made up of millions of people involved, trapped in games they aren't even aware of."
"...Now I'm doing it again, ah, that amiable itch, I just extracted a metaphor, a piece of transcendental bullshit from this freaking toothbrush case."
-Tom Wolfe
Electric Koolaid Acid Test
Sunday, August 8, 2010
Diagnosis: Chronic Infomania
Painting (+1) while watching Java tutorial on computer(+1).
Painting requires that I stay inside at home -> Home means I don't have to wear clothes (+1) but I don't get stable internet (-1).
Making GRE flashcards (+1) while downloading abstracts of relevant experiments (+1) at Coffeegroundz (internet (=chat + email + PubMed) + being outside= +4).
Maybe it was the more-than-decent amount of coffee in my system, but for the first time in quite a while I actually started listening in on myself ticking through iterations. Making these pro/con lists of combinations isn't something you do consciously; years of practice (and probably procrastination) have made the process automatic. So I paused a minute... when did this happen? All we've ever been taught about attention and memory is that focus and critical thinking are the best ways to absorb information. So when did I start equating multitasking with productivity?
Wednesday, August 4, 2010
Just thinking out loud.
Sunday, July 4, 2010
Crystal Head Cult
????? from David OReilly on Vimeo.
Saturday, July 3, 2010
OMGBRAINZ
Thursday, June 17, 2010
Historical Justification for my Obsession with Scion
A (NOT SO) BRIEF HISTORY
This subset of Toyota was founded in 2002 with a very specific market segment in mind: Generation Y of the United States. (You heard right, this brand isn't sold anywhere else in the world. Yet. September 2010 marks its release in Canada.) Given such a limited target, they were allowed certain freedoms in marketing strategies that wouldn't have been feasible on a massive scale. Honestly, the company's promotions resemble the evolution of a cultural trend than product-pushing which is either awesomely authentic or brilliantly engineered. Either way, remarkable. Observe:
- The first year of sales were contained to California.
- Advertising started at the ground level- local events, concerts, art shows. TV ads didn't come til later.
- When TV ads did appear, they were alt as shit
In doing this, Scion created more than a marque of cars, it paved the way for a new kind of relationship with your car. Because, let’s face it, anyone can make a square car: Pontiac has the Aztek (2001), Chrysler has the PT Cruiser (1999) and Nissan has the Cube (1998), Honda has the Element (2003). No big. What Scion offers, on the other hand, is literally and figuratively a vechicle for your creativity. Back in 2008, the company estimated that on average, Scion owners spent as much on accessories and customizations for their car in the first 36 months of ownership as they did on the car itself. That's anything but normal. Did you know that Scion prices are nonnegotiable? If a Toyota dealership charges you more or less than the listed MSRP, their license to sell Scions is revoked. So no matter where you live or where you go, you pay the same price. This creates an easy, open environment for car buying and completely removes the frustration of playing cat and mouse with the pushy salesmen. Why? Because Gen Y is fucking tired of games.
Divided into my three favorite campaigns: United by Individuality, What Moves You, and Want2BSquare.
WHAT MOVES YOU
Any company trying to embrace counter-culture advertising is forced to walk a fine line between garnering support and scorning mass appeal. In a sense, the Scion cars were the perfect product for this balancing act. Consumers can immediately appreciate the quality, as each is essentially a Corolla, which is one of, if not the, best-selling car in its class. At the same time, the aesthetics of each model almost guarantee limited popularity. I’ll admit it, the first time I saw an XB I thought it was horrible. Scion takes advantage of this guttural reaction and markets it as a strength. And THAT’s good advertising.
Pendulum
I love the creepy little kid's voice, it definitely adds to the overall eeriness of the commercial.
We know some of you think it's ugly. But we don't care what you think.
What Moves You
This one fits more into the customizing theme of the other campaign, but I'm categorizing it by tagline. Yup.
WANT 2 B SQUARE
This was one of their most successful guerilla marketing campaigns because it took advantage of the internet back when viral marketing was still ramping up. The websites associated with the campaign featured games, interactive activities and a quirky online atmosphere to draw users in. Nowadays, we expect this from a website. Then again, nowadays we’re all overstimulated, attention-deficit brats spoiled by information overload. So the context is a little different. But I think these commercials transcend context and will remain awesome forever and ever amen.
Reminiscent of Saw this ad follows mad-scientist Christopher-Walken-lookalike in his exploits.
Round to be Square
Delightfully whimsical for such a morbid cartoon.
CONCLUSION
H’okay. That’s enough for today. Eventually I want tackle the crazy topic that is SCION CONCEPT CARS, PAST PRESENT, FUTURE. But mehh this post is TL;DR enough as it is. Am I right? I'm pretty sure I already mentioned something about information overload but I’m too lazy to scroll back up...well whatever nevermind.
IN THE END, I believe the marketing department of Scion (and those cool cats at ATTIK) are fucking geniuses. They’ve pumped out 8 years of solid, smart eye candy all the while remaining true to their original target and goal. That said, I think the brand is at a cross-roads. Whether Scion sticks with the young-hip-cultural vibe or decides to age along with Gen Y, they’ll have to reassess their strategies and values.
Ceci n'est pas une blog post
Saturday, April 17, 2010
Hope Springs Eternal
Tuesday, April 13, 2010
The Sound of Surrealism
Sunday, April 11, 2010
Some things to look forward to
Drink! Watch Short Films! Be Merry!
Okay so-
a) There's going to be a viewing of of some short films made by Rice students at the Media Center (the one by the Police Station) this Wednesday, April 14th.
2) I think we should go to Valhalla, drink a lot, and THEN go watch them.
iii) I won't ask you to vote for my video, but I will say this: the video voted the "audience favorite" at the screening wins a prize. So that's cool.
If you like beer and want to support Rice students making short films- JOIN US!
: : : : : The Official Rice-Sponsored and Tragically Beer-less Facebook Event
Oh Rauschenberg, You Elusive Beast
Heligoland: Splitting the Album
Paradise Circus - directed by Toby Dye (classy, but NSFW) This microdocumentary accentuates the song's underlying eroticism overlaying Georgina Spelvin's insight on the surreality of film, the narrative of sex, and the Devil Inside of us (allusion alert!) over vintage clips of her most famous work.
Flat of the Blade - directed by Ewen Spencer A day-in-the-life glimpse of black youth sifting through memories and experiences and music. Ambiguous, yet implicitly haunting.
Saturday Come Slow - Adam Broomberg & Oliver Chanarin Exploring the physical effects of sound, resonance and vibration on the human body. Former Guantanamo Bay detainee Ruhal Ahmed reflects on his experiences, like high-volume music interrogations. Stunning, eerie visuals.
Monday, April 5, 2010
The Internette
Remember when Microsoft Word used to spell-check-correct the word "internet"? I don't just mean recommending the approved AP style guide version (The Internet), I mean a time when it would underline it with those cute red squigglies and suggest "net" or "intern." Those were the good ol' dial-up days.
(image via timanderic)
Monday, March 29, 2010
Monday, March 15, 2010
Happy day after Pi day!
Trololo
If this song doesn't raise your spirits, nothing will.
Also, I love the psychedelic entry scene, this video is just full of surprises!
Sunday, March 14, 2010
One day our cerebral cortex will be USB compatible.
“Fairs fair. I mean if we are supposed to learn all the new information people are inventing, we have to throw old information out to make way for the new stuff. I guess history and geography are what’s being thrown away. What is geography to anyone who speaks to people all over the planet every day all at once on their computer nets and modems?”
He has a good point though, when we have Wikipedia, CNN.com, facebook to tell us everything that’s going on, (or basically anything that’s EVER HAPPENED) we don’t need it in our heads anymore. Who really NEEDS to know when the Civil War was or who invented the helicopter (even though I OWN one). Did I mention I’m thinking of getting metal legs?
Then again, that's exactly what the internet would want me to say...
…c0mput3rs ar3 t4k1ng 0v3r 0ur m1nds!
Moral of the story: We rely a lot on computers. It's kinda neat. It's also kinda scary. Now go read a Douglas Coupland novel and watch Grandma's Boy.Endnote: The idea for this post came from my roommate's blog , and my comment on it. I figured writing up an entirely new post would be a) stealing her intellectual property and II) harder than Ctrl+P. In other words, I'm thoughtful but lazy.